It's pretty rare that I see anything in wedding photography that pops out and commands my attention. Well, the work of Russian photographer Sergei Ivanov does just that. The  fanciful and dreamlike quality to the work stands in stark contrast to the more cinematic PJ style that's in vogue on this side of the Atlantic.

Check it out his youtube video:


There's obviously a lot of Photoshopping going on here. Check out these links for some before and after comparisons:
What I love about his work is that it stands out. It's different and not something anyone with a camera can do. If someone wants this style, they've got to go to him - and pay his rates. That's the essence of successful marketing. What do you think about his work? Do you think this style of work can fly in your market?